Google webspam report says SpamBrain caught five times more spam this year

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Google also claims that 99% of visits in Google Search were “spam-free.”

Barry Schwartz on April 11, 2023 at 12:08 pm | Reading time: 1 minute

Google has released its webspam report for 2022 and said that SpamBrain was able to five times more spam sites compared to 2021 and 200 times compared to when it first launched, leading to 99% of visits from Google Search being spam-free, the search company announced.

Improvements to Spam detection. Google said it made improvements to SpamBrain to tackle abusive links, hack spam, and more. Such as when the December 2022 link spam update rolled out, which was an update to SpamBrain to detect and neutralize spammy links. Google said that update led to them being able to detect 50 times more link spam sites compared to the July 2021 link spam update.

Also, hacked spam saw a ten times improvement in detection and removal than previously.

Google is also faster at detecting spam because now SpamBrain can detect spam during the crawling process instead of after it indexes and processes the pages it crawls.

Why we care. Less spam in Google Search means that more quality websites are ranking and a more fair playing field for SEOs, site owners, and content creators. Is it perfect? No. But Google continues to try to improve its search spam detection and techniques.

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About the author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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