Privacy Policy

1. Introduction

Start with a basic statement about what the privacy policy covers.

• Example: "This Privacy Policy describes how Charotar Daily ("we," "us," or "our") collects, uses, and discloses your information when you visit our website (the "Service")."

2. Information We Collect

You need to be transparent about what data you collect. This can include:

• Log Files: Mention that your site collects standard log files, including IP addresses, browser type, internet service provider (ISP), date/time stamp, referring/exit pages, and the number of clicks. Explain that this information is used to analyze trends, administer the site, and gather demographic information.

• Cookies and Web Beacons: This is a critical section for AdSense.

  • State that your website uses 'cookies'.

  • Explain what cookies are and why you use them (e.g., to store information like visitors' preferences and the pages on the website that the visitor accessed or visited).

  • Crucially, you must mention third-party vendors, including Google.

3. Google AdSense & DoubleClick DART Cookie

This is the most important section for AdSense compliance. You must explicitly state the following:

• Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites.

• Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.

• Users may opt out of personalized advertising by visiting Google's Ads Settings.

• Alternatively, you should direct users to opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.

4. Third-Party Privacy Policies

You need a section that clarifies that your privacy policy does not apply to other advertisers or websites.

• Example: "Charotar Daily's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options."

5. Children's Information

Include a statement that you do not knowingly collect any Personal Identifiable Information from children under the age of 13.

6. Online Privacy Policy Only

Specify that the policy applies only to your online activities and is valid for visitors to your website.

7. Consent

Conclude with a statement that by using your website, users consent to your Privacy Policy and agree to its terms.

Actionable Steps:

1. Review your current policy: Check if any of the above points are missing.

2. Add the Google-specific clauses: The part about the DoubleClick DART cookie and the opt-out links is non-negotiable for AdSense.

3. Be specific: Don't just copy and paste a generic template. Make sure it accurately reflects your website's practices.

4. Make it easy to find: The link to your privacy policy should be clearly visible on your website, usually in the footer.